when your work is done, what’s next…
brand storytelling
DONE NEXT offers a STYLISH, STRATEGIC & show-stopping APPROACH TO BRAND exposure & publicity
CREATIVE PR campaigns
Your brand’s story is ready for it’s closeup! DONE NEXT amplifies awareness and exposure by making a scene across all publicity platforms. We execute brand campaigns at every stage from conception, artistic direction, photoshoot production, strategic messaging, clever SEO & sales-driven copywriting, and targeted audience outreach across traditional media, social platforms and VIP talent placements.
partnerships vs. sponsorships
& paid collaborations
Organic PR is the name of the game, where a campaign starts, but in today’s competitive market incorporating paid collaborations into overall strategy is a must. Proven to amplify exposure & increase sales, talent partnerships make a major impact, but vastly range in scope. We’ll identify the level of endorsement to take the headline where it needs to go.
On top of that, we secure paid sponsorships for events, negotiate brand on brand partnerships, build out integrated PR & ad campaigns, and broker talent deals to license content that supports your brand’s story.
event & red carpet production
In association with PRODUCTION LADIES, a team of seasoned event producers and showrunners, specializing in red carpet production for premieres, film festivals, launch parties, charity fundraisers, et all soirees. From creative design, event concept, full-service execution, onsite production & post-event publicity, we integrate brand activation and experiential events to maximize engagement across all PR touch points.
the legacy of done, next…
DONE. NEXT. is the mantra of legendary film producer and trailblazer Marcia Nasatir, who broke the glass ceiling as the first woman Vice-President of a major Hollywood Studio, United Artists, in 1974. Marcia’s career is chronicled in the documentary film: A CLASSY BROAD, directed by Anne Goursaud, featuring Glenn Close, Mike Medavoy, Lucy Fisher, John Dean, Tony Bill, Lawrence Kasdan, Robert Towne, and me, Jennifer J. Petrini, behind-the-scenes, as the official publicist, still on record.
Marcia always recognized a good story… and was known in the business for reading every single script that made it to her desk. She is responsible for green-lighting iconic films Rocky, Carrie, Apocalypse Now, One Flew Over the Cuckoo’s Nest, The Black Stallion, and championing special stories to her: Hamburger Hill and The Big Chill as producer.
She will always be the greatest client of all-time and the most special relationship of my career. I had the privilege of traveling the film festival circuit with A CLASSY BROAD accompanying Marcia and Anne all over the country. I saw the woman behind-the-scenes of so many movie classics, share her story personally and powerfully with audiences of all ages, and finally be celebrated for the star that she is.
It is Marcia’s legacy that carries on at DONE NEXT PR, as her work ethic, passion for storytelling, and fearless spirit is now our daily mantra. She also just happens to be the person behind my work moniker “JJ” giving me that distinction, inspired of course by a book-to-film classic: The Sweet Smell of Success.
Thanks, Marcia. Love & miss you every day! xoxo JJ
